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Friday, April 30, 2010

BMW India Launches 535i, 523i & 530d, 525d: New 5 Series Petrol & Diesel Variants

The new BMW 5 Series was unveiled today at the exclusive BMW pavilion which has been specially constructed for the launch in India. The new BMW 5 Series is available in two petrol variants – 535i and 523i and two diesel variants – 530d and 525d and can be ordered at BMW dealerships across India.

Speaking on the occasion, Mr. Peter Kronschnabl, President, BMW India said, "The 5 Series is the core model in our product portfolio. Each generation of the BMW 5 Series has been a winner and has played a major role in the company's success around the world. And we intend to keep it that way in India. You can imagine what high expectations we have of the new BMW 5 Series Sedan: It has to live up to its highly successful predecessor both in terms of innovative technology and sales achievements."
"Splendid design, flawless workmanship, driver orientation with ideally placed instruments and intuitive operation, the new BMW 5 Series embodies a formula to captivate the senses. The new BMW 5 Series is everything a BMW sedan is meant to be: aesthetic, dynamic and efficient." Mr. Peter Kronschnabl, President, BMW India further added.

The BMW 5 Series has significantly contributed to the success and image of BMW in India. BMW India has sold over 3600 units of the 5 Series in India since 2007.

The all India Ex-Showroom Prices in INR Are as Follows.
The new BMW 523i : 38,90,000
The new BMW 525d : 39,90,000
The new BMW 530d : 45,90,000

Ex-showroom price excludes RTO registration charges, tax, insurance, handling charges; Octroi and entry tax (as applicable). The above ex-showroom prices are exclusive of sales tax / VAT applicable on sale to the customer. Prices and options are subject to change without prior notice.

The 523i, 525d and 530d will be produced at the BMW Plant Chennai. The 535i will be available as a CBU (completely built-up unit) and will have an ex-showroom price of INR 58,00,000. The new BMW 5 Series will be available in Alpine White as non-metallic paintwork and in the following metallic colours: Space Grey, Titanium Silver, Black Sapphire, Havanna, Cashmere Silver, Deep Sea Blue, Milano Beige, Imperial Blue Brilliant Effect and Sophisto Grey Brilliant Effect.

Dakota leather is the standard upholstery for the new BMW 5 Series and is available in the following colour combinations: Oyster / Black, Black / Black, Vento Beige / Vento Beige, Oyster / Oyster dark and Cinnamon Brown / Black. The following interior trims are available: Fine-wood trim Ash Grain Brown and Fine-wood trim "Fine line" anthracite.

The new BMW 5 Series: Description in Brief:
The sixth generation of BMW’s immensely successful four-door stands out through modern aesthetics in design, conveys all of the Sheer Driving Pleasure so typical of BMW and offers unparalleled luxury in the upper midrange segment.

The sophisticated aesthetics and dynamic looks of the new BMW 5 Series Sedan are the result of perfectly balanced proportions. Again in the typical style of the brand, the new BMW 5 Series Sedan boasts of a long and contoured engine compartment lid, short overhangs, a coupé-like flowing roofline as well as the longest wheelbase in the segment. The charismatic flair of the upright front section and the BMW kidney grill inclined slightly forward from certain perspectives, the stylish elegance of the side view and the muscular sportiness of the rear end all come together in typical BMW design language to provide an outstanding look of style and supremacy.

Within the interior, horizontal surfaces and exciting lines create a truly generous and harmonious ambience. The clear structure of the cockpit enhances the high level of driver orientation, while the stylish, modern design of the interior is further refined by top-quality material and tastefully composed colour combinations.

The new BMW 5 Series Sedan is entering the market with the world’s first straight-six petrol engine with Twin Power Turbo, High Precision Injection and Valvetronic (225 kW/306 hp) in the BMW 535i as well as straight-six petrol engine in the BMW 523i (150 kW/204 hp). The latest generation of straight-six diesels featuring an all-aluminium crankcase and common-rail direct injection develop 180 kW/245 hp in BMW 530d and 150 kW/204 hp in BMW 525d.

Eight-speed automatic transmission comes standard with the BMW 523i and the BMW 525d. Eight Speed Sports Automatic transmission with shift paddles on the steering wheel is standard feature on the BMW 535i and theBMW 530d . With its innovative gear set configuration, a unique level of inner efficiency and optimised weight, the eight-speed automatic transmission combines outstanding gearshift comfort, dynamic performance and efficiency of the highest level.

The combination of a double track arm front axle and the Integral-V rear axle ensures supreme driving dynamics and motoring comfort all in one. Further efficiency is provided by Electric Power Steering (EPS) including Servotronic as standard feature for the first time in the BMW 5 Series. The clearly structured cockpit and intuitive controls enhance Sheer Driving Pleasure in typical BMW style to an even higher level, at the same time underlining the sophisticated ambience within the passenger compartment of thenew BMW 5 Series. The driver-oriented cockpit in Black Panel technology, the multifunction steering wheel featured as standard, the two highly functional steering wheel columns, and the separation of driving and comfort functions further enhance the feeling of supremacy at the wheel.

Courtesy: BMW India

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