Suzuki announces national oil partnership with Castrol Professional

Suzuki GB has announced the launch of a national oil partnership with Castrol Professional. Launched on July 1, Suzuki now exclusively recommend Castrol Professional lubricants to its customers throughout the UK, highlighting improvements in fuel economy, emissions and engine performance.

The recommendation for Castrol Professional’s range of engine oils, which is available exclusively across Suzuki’s 147 franchised dealerships, will also see Suzuki producing a new range of co-branded point of sale materials to highlight the recommendation.



According to a YouGov Omnibus survey conducted in March 2011, of motorists visiting franchised workshops, 60 per cent consider their car manufacturer’s recommendation as one of their first criteria when it comes to selecting a brand of oil.

“Suzuki is committed to helping its dealers’ in improving the service they deliver to customers,” commented James Richardson, General Manager - Service, Suzuki GB. “Castrol Professional lubricants are technically advanced and will resonate as a strong brand with our customers”.


Nigel Head, Castrol Franchised Workshop and OEM Marketing Manager – UK & Ireland, explains: “We’ve worked incredibly hard with Suzuki to gain their sole and exclusive recommendation and to tailor a business development programme to meet their needs. We look forward to working with Suzuki and its network in achieving our goals of delivering first class service – and lubricants – to their customers.”

| Suzuki

Cristiano Ronaldo Signs New Deal With Castrol India

International football star, Cristiano Ronaldo, has today signed as Global Ambassador for the leading lubricants company, Castrol. The dynamic partnership between the world’s leading footballer and the market-leading brand will run until 2011.

In his new global role with FIFA World Cup™ sponsors, Castrol, Ronaldo will be the face of Castrol football initiatives that will show the energy, motivation and determination that goes into delivering winning performances on the pitch. Cristiano will lead new Castrol Edge and Castrol Power 1 brand communication campaigns as well as supporting the full Castrol product range, including the exclusive workshop range of Castrol Professional products.

As part of the deal, fans from across the globe will be given the chance to come face to face with their hero in a unique initiative that will allow them to experience the level of skill and dedication that led to him being named FIFA World Player of the Year in 2008.

His drive for winning and for being the best matches Castrol’s passion to make the world’s best oils, using the technical expertise they have built up over the last 100 years. Ronaldo commenting on the partnership, said: “I admire Castrol as they have the same commitment to success and winning performances as I do on the field. I’m honoured to be working with them and am excited to see how Castrol analyse my own performances!”

Mike Johnson, Castrol Senior Vice President, said: “This is a fantastic opportunity where two world class performers are joining forces. Castrol, as the world’s greatest lubricant brand, and Cristiano, as the world’s best performing player. We are really looking forward to building on our success through this new partnership.”

Courtesy: Castrol India