The 2011 Geneva Motor Show was the setting of the world premiere of the new Lancia Ypsilon, a "small flagship" that in just 3.84 metres packs the best of Italian style, innovation and eco-friendliness. For the first time it is proposed in a 5-door version designed to offer even greater convenience and comfort to devotees of Lancia charm, technological excellence and unique style.
At the heart of the Lancia Ypsilon's design is an original approach to the "premium" car concept that redefines the meaning of the word "luxury", fascinating those who seek originality and character, those who love technology and elegance, and those who admire quality and innovation. With Lancia Ypsilon, luxury becomes something unique that triggers an emotion, the pleasure of "owning" but without pretentious display, the search for uniqueness in any area, the statement of one's true personality without allowing himself to be swayed by the judgements of others.
The new Lancia Ypsilon, which will be on the market from June across key European markets and from September in Great Britain and Ireland with the Chrysler brand, is the fourth series of the successful model - over one and a half million vehicles currently on the road - born in 1985 when the Y10 debuted at the Geneva Motor Show. It was a miniature flagship with style and content features never seen before on an economy car of the day, marking that forerunner spirit that was to accompany the model until today. It was the Lancia Y's turn in 1996: elegant, elite, with a strong personality that reinforced the concept of "customized luxury". Hence we arrived in 2003 when the third generation, the Lancia Ypsilon, brought to the world of city-cars the technology and "class" till then exclusively reserved for models in higher segments.
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