Video: New 2012 BMW 1-Series Hatch

After the unveiling of the 2012 1-Series 5-door hatchback, it is time for BMW’s marketing team to take over and promote the Bavarian automaker’s latest product. The German company created a series of short films around the 1-Series starring two brothers, named Freddy and Adam.

According to the script, Freddy is an actor and a model leaning towards metrosexuality, while Adam dislikes cameras and works with architects, and is the wilder one of the two brothers. The goal here is to show off the double nature of the 1-Series hatchback, and especially the introduction of the two new trim lines, Sport and Urban, both of which gain bespoke interior and exterior design as well as equipment features.

The new BMW 1-Series will receive its world premiere at the Frankfurt Motor Show in September. At launch, it will be offered exclusively with BMW’s latest four-cylinder turbocharged diesel and gasoline engines ranging in output from 116HP to 184HP.

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