Mahindra Launches Verito: Sporty Styling Sedan Car in India

 Verito to sport Mahindra badge and emblem

 Styling elements added to unique proposition of space, mileage and performance

 Competitively Mahindra Verito priced at Rs 4.82 lakh (petrol) & 5.62 lakh (diesel) for BS3 version pan India

Mahindra & Mahindra Ltd., a part of the US $ 11.1 billion Mahindra Group, today announced the launch of its sedan - the Verito. The new Verito retains the famed strengths of the Logan, while adding a new style with some key changes. Now equipped with several rugged and sporty styling elements, the Verito is all set to be the most exciting buy in the entry level sedan category for Indian consumers. It is competitively priced at Rs. 4.82 lakh (petrol BS3 version) & 5.62 lakh (Diesel BS3 version). The BS4 compliant version is also available for BS4 markets.

Verito which is derived from the Latin word 'Veritas' means truth and goes with the overall image of an honest, sensible and dependable car.

Powered by the Renault engine, the Verito is a sedan which remains true to itself and the consumer by offering the unique proposition of space, mileage and performance along with style. The exterior of this car is quite unique with ski racks and side cladding, which are available for the first time on a sedan in the Indian market. The chrome rear appliqué and rear spoiler increases the car's premium quotient and gives it a distinctive look at the rear. These new additions on the exterior align with the tough, rugged and sporty DNA of a Mahindra vehicle.

On the performance front, the Verito retains all the strengths of the Logan. The new Verito offers the same Renault drive train with the option of a 1.5 DCi CRDi diesel engine or 1.4 MPFI petrol engine. Equipped with this, the Verito offers an amazing 21.03 KMPL fuel efficiency (diesel mileage as per ARAI). The Verito remains the broadest car in its segment, offering unmatched cabin space. It also boasts of a spacious seating capacity and a boot space which is one of the largest, with 510 litre capacity.

Similar to the Logan, the Verito offers a host of safety and technology features like ABS with EBD, Driver Airbag, head restraint for all seats, side impact beams, driver information system etc. Further, a long wheel base of 2630 mm ensures a very smooth ride even on Indian roads.

Packed with class leading space, comfort, proven technology, safety features and a low running and maintenance cost, the Verito scores highly over its nearest competitors.

Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said “The Verito, with its unique value proposition aligns with the Mahindra DNA of offering tough, rugged and sporty vehicles. For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking. The earlier Logan will continue to get complete service and spares support from us.”

Features of the Verito

The Verito has several new features which include:

• Mahindra Logo

• New bold fog lamps

• Side cladding

• Roof rails/ski rack

• Rear Chrome appliqué

• New Upholstery

• New Colour – Twilight Blue

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $ 11.1 billion multinational group based in Mumbai, India, Mahindra employs more than 117,000 people in over 100 countries.

Dun & Bradstreet, the world's leading source of global business information, knowledge and insight, recently ranked Mahindra at No. 1 in the automobile sector in its list of India's Top 500 Companies. In 2010, Mahindra was featured in the Forbes Asian Fab 50 list and the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited has also earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea's SsangYong Motor Company.

Mahindra Mojo 300cc Bike To Be Launch On Diwali

Mahindra has confirmed the launch of Mojo 300cc bike around Diwali this year. The motorcycle was introduced last year along with Mahindra Stallio 110cc. According to the original plan, Mahindra Mojo was to be launch in the first quarter of 2011, but, after Stallio face some technical problem, the company is not taking any chance with this one and wanted to assured that all sides of the Mojo were completely tested before launching the bike.

The Mahindra Mojo is powered by a 292cc engine that delivers 25 hp (19.3 kW) @ 8,500 rpm and 24 Nm @ 7000 rpm. The bike features dual exhausts, and has both front and rear disc brakes.

This engine of the bike will be loaded with Electronic Control Unit (ECU) ignition which is latest technology in the bike. The Mahindra Mojo will be available with expected price of Rs. 1.75 lakh which is same as a Honda CBR 250R and almost half of Kawasaki Ninja 250R.

Mahindra Mojo Features:

300cc, Liquid Cooled engine

DOHC technology with 4 valves

Ducati Energia EFI

Inverted shock absorbers

Gas charged Monoshock rear suspensions

Radial calliper breaking technology

Tear drop design

Double barreled exoframe

Twin retro headlamps with pilot LED’s

Dual exhausts

Lightweight alloy wheels

Digital display

India’s largest petal disc brakes

India’s widest rare tyres with tubeless technology

Led tail lamps

Mirror mounted indicators

Source: autoplugged.com

Today Mahindra Launches Thar in India

Mahindra and Mahindra’s fans finally can celebrate very soon because according to the latest buzz, in the automotive industry, the SUV Thar is ready to run on the Indian roads. The company unveil Mahindra Thar in India on December 21, 2010.

Mahindra, known for its range of inexpensive utes and light commercial vehicles, is about to launch an all-new off-road car to rival the likes of the Jeep Wrangler. It will offer a similar personality and function as the Wrangler as well.

The Mahindra Thar is set to launch in India today and will be the company's first non-commercial based car. It features rugged, open-style motoring with a removable hardtop roof, four-wheel drive and a 2.5-litre 78kW turbo-diesel engine. The engine also offers 247Nm of torque and passes Euro 4 emissions standards.

The Mahindra Thar will be a fairly serious off-road car and comes with an auto-locking hub lock system which means four-wheel drive excursions needn’t require anyone to get out of the car to manually lock the front hubs. The system is also matched to a five-speed manual Borg Warner gearbox incorporating high and low ratios.

Being heavy duty is what makes up much of this car’s design so it features front disc brakes (drum rear), live axle rear suspension and differential arrangement, independent front suspension, 200mm ground clearance and offers an approach angle of 46 degrees and a departure angle of 30 degrees.

There is adequate comfort though, with features like air conditioning and power steering making their way into the cabin, while the car rides on stabiliser bars front and rear; the car will offer respectable on-road competence as well.

Mahindra Thar price is between Rs.6 to 8 Lakhs (approx.).

Mahindra REVA Launches REVAi Electric Car in Hyderabad

Mahindra REVA Electric Vehicles Pvt. Ltd. (Mahindra REVA), one of the pioneers of electric vehicle technology in India, today announced that its REVAi vehicle will be available at select Mahindra dealerships in Hyderabad.

This is the first major initiative announced by the company post its acquisition by the US $ 7.1 billion Mahindra Group in May 2010. The Honourable Sabita Indira Reddy P. from the Ministry of Home, Jails, Fire Services and Sainik Welfare, handed over the keys of the first two REVAi vehicles to Mr. Anurag Bajaj of the Park Hotel, Hyderabad.

“We are delighted to launch the REVAi in Hyderabad where there is already a great deal of interest in our vehicles. With issues such as climate change and carbon footprint taking centre stage globally, eco-friendly transportation has become the need of the hour. The electric vehicle market is hence, poised to grow rapidly. Mahindra’s extensive distribution network, coupled with our unique finance plan will help us make significant inroads into the local market,” said Mr. R. Chandramouli, Chief of Operations, Mahindra REVA.

The company has also tied-up with Mahindra finance which will enable them to offer customers a unique financing plan. REVAi buyers can now pay an interest free, refundable deposit of Rs. 1,00,000/-, followed by monthly instalments of Rs. 8999/- for a period of 36 months (3 years) and drive home a REVAi. At the end of 3 years, the customer can either continue using the car by making a final payment of Rs. 50,000/- or return the car and claim the refundable deposit of Rs. 1,00,000/-.

The REVAi is a technologically advanced car equipped with a 'boost' mode for acceleration and power. It also has a ‘hill restraint’ feature which allows enhanced negotiation on slopes. As an eco-friendly and economical car, it offers ease of driving without clutch and gears. Its small size makes parking hassle-free and manoeuvrable for safe driving on city roads. Further, the vehicle can drive at 80 km per hour with acceleration from 0-40 km in 7 seconds.

REVA's patented technology incorporated in its Energy Management System (EMS) ensures optimum performance and life from the battery. The car also has a regenerative braking system by which energy is pumped to the battery while slowing down or applying the brakes. With a range of up to 80 km per charge, the REVAi is suitable for most journeys within the city. Its automatic drive, no emission and no noise make it the ‘perfect city car’.

Source: Mahindra REVA Electric Vehicles Pvt. Ltd

Mahindra Mojo Price, Features, Specifications

A testosterone packed 300 cc bike with cool retro styling, the Mojo blends the best of global motorcycle technology and design. It is a handcrafted machine and a one of its kind lifestyle motorcycle which will soon go into production. Mahindra 2 Wheelers has, in fact, devised a unique marketing and promotion strategy for this ultimate performance bike which will be revealed when the bike will be available for sale in the next 3-4 months.

Mahindra Mojo Price & Features:

- Available in Derby Red, Colt Black, Equus Blue, Buckskin Yellow & Ranch Green

- Handcrafted, one of its kind

- Mahindra Mojo Price at Rs 1.75 lakh (ex showroom Pune)

- Blends cool retro styling with best of global technology & design - 4 Valve DOHC 300 cc power plant

- Sports aerodynamic 'tear drop' shape and a classic gold frame assembly with twin headlamp - Leading European vendors – Ducati Energia, Paioli & Pirelli (Italy), J Juan (Spain) – contribute to the making of the Mojo

- Available in red and black with decal customization options

Mahindra Stallio Price, Features, Specifications

The Mahindra Stallio incorporates a convenient, pro touch electric start which allows you to take off at the touch of a button, even in heavy traffic conditions. The multi reflector headlamp coupled with LED lighting with clear lens indicators in the headlamp, tail lamps and pilot lamps enhance front and rear visibility, making night riding a safe experience. These LED lights are more resistant to failures from vibration, generate almost no heat and consume very little power.

Mahindra Stallio Price & Features:

- Available in two variants, Mahindra Stallio Price at Rs 44,699/- for cast alloy wheels with self start, fully digital console, Mahindra Stallio Price at Rs 41,199/- for spoke wheels with kick start (ex showroom Pune)

- 4 years manufacturer's warranty

- Biking can now be fun-filled and stylish - offers features that add to style thereby creating a new niche

- Multimedia marketing campaign featuring Aamir Khan

Mahindra Launched New Bikes: Mahindra Stallio & Mahindra Mojo in India

World class Italian design, raw power, adrenaline and speed. India's bikers can look forward to all this and much more as Mahindra 2 Wheelers' Stallio and Mojo motorcycles made their debut at a high voltage launch in Mumbai today.

"In the last twelve months Mahindra 2 Wheelers has achieved a milestone by registering a sale of 1.5 lac units – a clear validation of the success of our niche PowerScooters strategy. We are now all geared up to redefine the biking experience in India with the Stallio and the Mojo which are a potent blend of global technology and innovation and will take the category to the next level," said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

"These world class bikes are worthy additions to the Mahindra 2 Wheelers product portfolio and are part of our commitment to establish a robust, end-to-end two wheeler business in every segment of the industry," said Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

"Both bikes incorporate world class R&D and design elements from our Bologna, Italy based design house, Engines Engineering and are best suited for Indian biking conditions.

The Stallio offers a host of features unheard of in its segment and is ideal for the avant-garde young executive or businessman who desires a rugged and reliable yet stylish bike. We are delighted to have Aamir Khan, the brand ambassador for the Stallio, present at the launch today, as he personifies Mahindra's can do spirit, capturing the imagination of the masses. The Mojo is a performance oriented, power packed bike and is the ultimate machine for motorcycle enthusiasts who are passionate about biking," he added.

The Stallio was unveiled by actor, producer and director, Aamir Khan, whose thought provoking movies have served to both entertain and inspire an entire generation of young Indians.

"Mahindra is a solid company with very strong and long standing goodwill. The bike that the Mahindra Group is launching, the Stallio, is a stylish bike offering consumers a great sense of comfort. It's a complete bike that offers safety, style and peace of mind. I am sure it will soon be one of India's iconic brands. I am very pleased to be associated with the Mahindras and the Stallio," said Aamir.

The Mahindra Stallio is available in two variants – Self Start / Cast Alloy wheels / Digital Console and Kick Start / spoke wheels which are available at Rs.44,699/- and 41,199/- (ex showroom Pune), respectively, while the Mahindra Mojo is priced at Rs. 1.75 lac/- (ex showroom Pune). The Stallio will be available at 370 Mahindra 2 Wheelers dealerships across the country. The Stallio comes with a four year manufacturer's warranty. The distribution model for Mojo will be different and therefore, would be available only in select outlets.

The Mahindra Stallio and Mojo are all set to storm the motorcycle segment with their sleek, sporty contours, Italian styling and comfort. The bikes incorporate design elements from the Italian boutique design house, Engines Engineering which has worked for marques such as Ducati, MV Augusta and Benelli.

Mahindra Stallio:

Biking will soon take on a whole new dimension with this powerful steed. The Mahindra Stallio is a tough and durable bike with several stylish features which puts it in a distinct motorcycling segment. These include digital speedometer, powerful LED tail lamps, pilot LED lamps and a fully flush fuel tank cap.

The Mahindra Stallio incorporates a convenient, pro touch electric start which allows you to take off at the touch of a button, even in heavy traffic conditions. The multi reflector headlamp coupled with LED lighting with clear lens indicators in the headlamp, tail lamps and pilot lamps enhance front and rear visibility, making night riding a safe experience. These LED lights are more resistant to failures from vibration, generate almost no heat and consume very little power.

The bike's chassis features a rugged, double cradle frame, ensuring greater stability and less possibility of deformation in future. The superior braking system, more responsive controls that perform well in a variety of conditions, including water and mud, makes the Stallio a very safe bike. The sturdy rear grab rail offers the pillion rider a firm grip, ensuring safety.

The large, fully digital display – the first in this segment - comes equipped with a speedometer, fuel gauge, tachometer and clock. It also gives you an idea of the distance travelled in one trip. The Stallio's visor features a sharp, inverted arrow design which is sure to stop traffic when you zoom past. This nifty bike sports cool racing style alloy wheels which are strong and lightweight. They not only provide more stability at corners but also have better tolerance to shocks and ensure good heat dissipation. These trendy alloys are complemented by class leading wheel base of 1265 mm which provide a stable ride and good ground clearance. The fuel tank cap blends seamlessly with the body of the bike, further adding to its style quotient.

The Mahindra Stallio is available in a choice of five shades – Derby Red, Colt Black, Equus Blue, Buckskin Yellow and Ranch Green.

Mahindra Mojo 300cc Bike:

Think Flower Power. Think groovy classic style but with a contemporary twist. Think Mahindra Mojo.

A testosterone packed 300 cc bike with cool retro styling, the Mojo blends the best of global motorcycle technology and design. It is a handcrafted machine and a one of its kind lifestyle motorcycle which will soon go into production. Mahindra 2 Wheelers has, in fact, devised a unique marketing and promotion strategy for this ultimate performance bike which will be revealed when the bike will be available for sale in the next 3-4 months.

This modern classic is driven by a 4V DOHC engine which offers peak power of 26 BHP @ 8500 rpm and maximum torque of 24 Nm @ 7000 rpm, making it a performance biker's dream come true. It also features a 6 speed gearbox, as opposed to the regular 5 speed gearbox found amongst its peers, along with a sporty dual exhaust for the right propulsion.

The Electronic Fuel Injection (EFI) system has been developed by Ducati Energia of Italy. In an industry first, the Mojo sports inverted front shock absorbers developed by Paioli of Italy, which ensures superior shock absorbing ability at high speeds. This is complemented by a horizontally mounted mono shox at the rear, allowing for much more comfortable ride. Radially mounted assembly also helps in accurate braking.

The Mojo is the first ever motorcycle in India to sport Pirelli tubeless radials. They are also the widest tyres in their class (4" x 17" at the rear), ensuring greater stability. These are complemented by edgy front petal disc brakes which are the largest in the segment at 320 mm to ensure safe braking. There's a disc brake at the rear as well.

The bike also features LED pilot lamps and tail lamps with clear lens indicators in the headlamp, ensuring greater visibility for the rider. The display includes a digital speedometer with fuel gauge, tripmeter, gear shift indicator, and analogue tachometer. The bike also sports indicators on the rear view mirrors, which are not seen on Indian bikes.

This showstopper sports an aerodynamic ‘tear drop' shape and a classic gold frame assembly with twin headlamps adding to the bike's distinctly retro look. The dual pipe frame adds strength to the overall structure of the bike, while the under cowl enhances the Mojo's macho appeal. This ‘exoskeleton' look is usually only found in top notch brands.

The Mojo is available in a choice of two colours – red and black. Customers also have the option of customising their bikes with a range of decals.

The Two Wheeler Sector of Mahindra aims to design and market a full range of scooters and motorcycles for the Indian and global markets, thus establishing a robust and end-to-end two-wheeler business in every segment of the industry.

The company's Power Scooters portfolio caters to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman's two-wheeler of choice.

Mahindra Stallio Price & Features:

- Available in two variants, Mahindra Stallio Price at Rs 44,699/- for cast alloy wheels with self start, fully digital console, Mahindra Stallio Price at Rs 41,199/- for spoke wheels with kick start (ex showroom Pune)

- 4 years manufacturer's warranty

- Biking can now be fun-filled and stylish - offers features that add to style thereby creating a new niche

- Multimedia marketing campaign featuring Aamir Khan

Mahindra Mojo Price & Features:

- Available in Derby Red, Colt Black, Equus Blue, Buckskin Yellow & Ranch Green

- Handcrafted, one of its kind

- Mahindra Mojo Price at Rs 1.75 lakh (ex showroom Pune)

- Blends cool retro styling with best of global technology & design - 4 Valve DOHC 300 cc power plant

- Sports aerodynamic 'tear drop' shape and a classic gold frame assembly with twin headlamp - Leading European vendors – Ducati Energia, Paioli & Pirelli (Italy), J Juan (Spain) – contribute to the making of the Mojo

- Available in red and black with decal customization options

Source: The Mahindra Group

Mahindra's Power Scooters Conquer Khardung La

Since their launch in 2009, the Mahindra Rodeo and Mahindra Duro have proved themselves as true city slickers, capable of taking on the toughest urban terrain. Now, these nifty two wheelers have proved their mettle in the mountains as well.

In August 2009, two intrepid journalists from Overdrive magazine, Halley Prabhakar and Kshitij Sharma, decided to ride the Rodeo and the Duro to Khardung La, the world's highest motorable pass.

But would the scooters be up to the challenge?

The answer proved to be a resounding yes as these gearless scooters admirably lived up to expectations, in conditions which are known to prove harsh for humans, much less machines. As Halley and Kshitij ascended further into the mountains, the air got thinner and the road got tougher. Yet, the Rodeo and the Duro valiantly soldiered on, even as their riders suffered from altitude sickness.

From rain and steep inclines uphill to boulders, and rough gravel roads that seemed to go on for miles, the Power Scooters took it all in their stride.

As Halley himself put it "they should have been battered, plastics should have shattered and tyres should have been slashed to ribbons. What actually happened was the scooters looked ready to head back without a moment's pause and it was we who felt battered and shattered."

Source: Mahindra

Coming Soon Mahindra Motorcycles

The eagerly anticipated launch of Mahindra 2 Wheelers’ new range of motorcycles is just around the corner and to add to the excitement, there’s a specially created teaser campaign that’s all set to hit TV screens in the coming week.

Shot extensively on the world renowned Vallelunga Moto GP race track in Rome, Italy, the ad highlights the bikes’ Italian design credentials and the fact that they have undergone rigorous tests in Italy before coming to India.

It’s test day at Vallelunga as a team of engineers and a few spectators look towards the race track with eager anticipation. All attention is focused on the circuit as a bike appears in the distance and zooms past the curious onlookers. The camera then cuts to the pit stop and control rooms where you see various monitors displaying the evaluation parameters used to test the bike.

The engineers are elated – the bike has passed the test with flying colours!

The ad has the message: Tested In Italy, Coming to India – Mahindra Motorcycles towards the end.

The ad ends with a musical tune sign off that has the potential to become a signature tune for all advertising of Mahindra 2 Wheelers. While the ad does not show the details of the bike/s, it certainly leaves the viewer with the impression that the Mahindra bikes would have all the latest technological gadgetry courtesy the Italian lineage. The ad will be visible on all key genres of channels ranging from music, movies, mass, news, regional and sports and also on Youtube.

The ad gently exhorts the potential motorcycle buyer to postpone his decision and check out the bikes at the Mahindra show room.

The ad was directed by Andrea Ranalli who is renowned for his work on European Moto GP circuits. The Creative Director is Robby Mathew of Interface Communications.

Mahindra 2 Wheelers’ motorcycles incorporate design elements from the Bologna based Engines Engineering, a boutique design house which was acquired by the Mahindra Group in 2008. In addition to Mahindra 2 Wheelers, Engines Engineering also undertakes design work for companies such as Ducati, MV Augusta and Benelli.

Source: The Mahindra Group

Mahindra's Power Scooters Conquer Khardung La

Since their launch in 2009, the Mahindra Rodeo and Mahindra Duro have proved themselves as true city slickers, capable of taking on the toughest urban terrain. Now, these nifty two wheelers have proved their mettle in the mountains as well.

In August 2009, two intrepid journalists from Overdrive magazine, Halley Prabhakar and Kshitij Sharma, decided to ride the Rodeo and the Duro to Khardung La, the world's highest motorable pass.

But would the scooters be up to the challenge?

The answer proved to be a resounding yes as these gearless scooters admirably lived up to expectations, in conditions which are known to prove harsh for humans, much less machines. As Halley and Kshitij ascended further into the mountains, the air got thinner and the road got tougher. Yet, the Rodeo and the Duro valiantly soldiered on, even as their riders suffered from altitude sickness.

From rain and steep inclines uphill to boulders, and rough gravel roads that seemed to go on for miles, the Power Scooters took it all in their stride.

As Halley himself put it "they should have been battered, plastics should have shattered and tyres should have been slashed to ribbons. What actually happened was the scooters looked ready to head back without a moment's pause and it was we who felt battered and shattered."

Source: Mahindra

Mahindra Two-Wheelers Report: June Sales Grow 329%

Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, today announced that its sales for the month of June 2010 stood at 10017 units, as against 2333 units in June 2009, an increase of 329%.

Total cumulative sales from April to June 2010 stood at 27063 units, as compared to 6135 units for the same period last year, an increase of 341%.

“The popularity of our products continues to grow with each one of them catering to different consumer preferences and lifestyles. Coupled with this, our sustained and focused efforts to enhance brand awareness amongst our target customers, especially the Young Indian, as well as the strong equity that brand Mahindra carries, have been the cornerstones of our success in this quarter," said Mr. Anoop Mathur, Sector President and Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Mahindra 2 Wheelers' Power Scooters caters to a range of target customers. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman's two-wheeler of choice.

Source: The Mahindra Group

Mahindra Auto Sales Report: June Sales Grow by 20%

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $7.1 billion Mahindra Group, today announced that its auto sales for June 2010 stands at 27562 units, as against 22999 units for the same period last year, an increase of 20%.

The company's domestic sales stand at 26243 units, as against 22526 units in June 2009, an increase of 16.5%. Exports have grown by 179%.

The 3W-Gio-Maxximo range of products have registered a phenomenal growth of 125% over same period last year.

Despite the annual shutdown in the first week of June, the Auto Division had posted such strong growth rates.

The YTD UV sales which include the Scorpio, Xylo, Bolero and Pick-Ups, stand at 53948 units, as against 48720 units in June 2009, a growth of 11%.

The total YTD sales of Q1 F11 stand at 82093, as against 62869 for the same quarter of last year, a growth of 31%

Source: The Mahindra Group

Mahindra Enters in Electric Car Segment; Acquires Majority Stake in REVA

- Mahindra to have 55.2% equity in REVA Electric Car Company (REVA).
- Company to be renamed Mahindra REVA Electric Vehicle Company (Mahindra REVA)
- Mahindra REVA to leverage Mahindra’s vehicle development expertise
- Mahindra REVA electric technology to be deployed in Mahindra vehicles
- Dr Pawan Goenka elected Chairman of the newly constituted board

Mahindra & Mahindra Ltd. today strengthened its position in the Electric Vehicles domain with the acquisition of a majority stake in REVA Electric Car Co Ltd. Bangalore. REVA Electric Car Co Ltd. will be renamed Mahindra REVA Electric Vehicle Co Ltd. Under the new agreement which was signed today by both the companies, M&M will own 55.2% equity in Mahindra REVA by a combination of equity purchase from the promoters and a fresh equity infusion of over Rs 45 crores (approx US $10 million) into the company. The buyout makes the Mahindra group a strong global player in the electric vehicle space.

Post the buyout, the Board of Mahindra REVA has been re-constituted under the chairmanship of Dr Pawan Goenka, President Automotive & Farm Equipment Sectors, Mahindra & Mahindra. The new board includes five nominees from Mahindra & Mahindra, two from the Maini family, and one from AEV LLC, California (co-founders of REVA). An independent director will be added to the board subsequently. Mr Chetan Maini will continue to play a leading role in Mahindra REVA as Chief of Technology & Strategy and will continue to be on the board.

Under its core Sustainable Mobility initiative, Mahindra has been working for the last 10 years on developing green technologies and has demonstrated diesel hybrid technology on the Scorpio and hydrogen Alfa three wheelers. Mahindra has a pilot fleet operating with 100% bio-diesel and was the first to launch micro-hybrid technology in India with around 50,000 such micro-hybrids on the road today. In EVs, over and above the electric three-wheeler Bijlee developed in 1999, it is also currently working on an electric version of its mini-truck, Maxximo. Mahindra REVA’s EV technology will be adapted for these and other M&M vehicles. Access to strong EV technology will strengthen Mahindra’s other current sustainability initiatives.

REVA is currently marketing its products in 24 countries across the world with an overall vehicle population of over 3500, arguably the largest EV fleet globally. REVA recently premiered its next generation electric car models, the NXR and NXG which received an enthusiastic response. Mahindra REVA will now have access to Mahindra’s vehicle development technology and distribution network, significantly enhancing its ability to launch a state-of-the-art electric vehicle for global markets.

Speaking on the acquisition, Mr Anand Mahindra, VC&MD, Mahindra & Mahindra said, “With issues such as climate change and carbon footprint taking centre stage globally, eco-friendly transportation becomes the need of the hour. Mahindra already has an established sustainable mobility solutions programme and our association with REVA will only help us further expand our green footprint both in India and overseas”.

Dr Pawan Goenka, President (Automotive & Farm Equipment Sectors), Mahindra & Mahindra and the newly elected Chairman of Mahindra REVA said, “This is a key strategic acquisition for Mahindra in its march towards sustainable mobility. Mahindra and REVA bring together complementary strengths. With Mahindra’s vehicle engineering expertise, global distribution network, sourcing clout and financing support, REVA’s vehicles have the potential to significantly gain in market penetration. Mahindra will also benefit from REVA’s EV technology for its own products.”

Mr Chetan Maini, Chief of Technology & Strategy, of the newly formed Mahindra REVA mentioned, “The EV market is poised to grow significantly and we concluded that in order to seize the opportunity we needed the resources and experience of a major automotive manufacturer. In Mahindra we have found a company that not only shares our vision of principled and sustainable growth but one that also has a reputation for good corporate governance. As a result of Mahindra’s investment, Mahindra REVA will be able to scale, innovate and accelerate and so to deliver better products to more customers in more places”.

Source: Mahindra Group

Mahindra Customized Vehicles at Event in Ahmedabad

Mahindra & Mahindra Ltd. (M&M), the undisputed leader in utility vehicles in India, today showcased its range of customized products at a special event held in Ahmedabad. The products displayed include the Bolero Invader the Inspira, the Bolero Stinger, the Scorpio Platoon, the Xylo Body Kit and the Customised XYLO. Mahindra customers may avail of customization services for both new as well as pre-owned vehicles, across the country. One can either approach the company directly or visit a Mahindra dealership for the same.

“We are delighted to showcase some of our most exciting auto concepts in Ahmedabad. We see customization as a great platform to reach out to individual customers and provide them with vehicles which are truly a reflection of their identity and attitude. in fact, we would like to see more and more customers use this opportunity to create customised concepts which truly reflect their personality and aspirations” said Mr. Vivek Nayer, Senior Vice President – Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

The Bolero Invader Inspira is an open top off-road concept built on the Bolero Invader platform. Customers can select from either the 2WD version or the 4WD version depending on their application. This concept is ideal for those seeking adventure and a fun off-roading experience. The base vehicle, the Bolero Invader, is powered by an efficient MDI TC 63hp engine.

The Bolero Invader Inspira is also available for customers who are already proud owners of the Bolero Invader. The customized component would remain the same for these vehicles as well.

Built on the Bolero platform, the Bolero Stinger makes a unique style statement with its striking exterior and powerful performance. The vehicle is powered by a 97 HP CRDe engine and is available in the 2WD BS3 variant. The Stinger is a super stylish off-roader which takes the rough and tough image of the Bolero to a new high. This stylish SUV is meant for the adventurous and fun loving driver who thrives on speed and the thrill of the open road.

Its striking exteriors feature a custom built guard with auxiliary lamps and rear roll cage in powder coated black, styled scoops and bezels on the side and a bonnet with built in mesh. Styled body claddings and alloy wheels further add to the Stinger’s style quotient. This imposing façade is complemented by upholstery in a leather and suede combination and customized door trim pads with map pockets and bottle holders.

The Bolero Stinger concept is also available to customers who are already proud owners of the Mahindra Bolero v. The Customized component would remain the same for these vehicles as well.

The Scorpio Platoon concept is built on any of the Scorpio variants. It is a 4 door version with a cargo bay on the rear. The vehicle also has a sunroof. This concept is ideal for the tru blue Scorpio fan.

Xylo Body Kit:

The Xylo body kit has been particularly developed to enhance the looks of the XYLO. And aims to increase its inherent brand attributes.

Customised XYLO:

The customised XYLO concept features a restyled exterior and a new, leather interior. On the exterior, there is a bonnet modification with bonnet scoop, bumper add on and a new grille. The vehicle also features a side scoop and side body cladding. The XYLO’s rear features new profile LED tail lamps, along with a modified bumper and rear spoiler.

The vehicle is available in customised shades, with two tone options. The XYLO’s luxurious interior features a customised dashboard, with matching restyled door trims with LED lamps. Full leather upholstery, a centre console with a motorized table and a cool Apple iMac computer with a 17” screen, wireless keyboard and mouse keeps you connected in style. A fridge completes the picture, making the customised XYLO your home away from home.

Source: The Mahindra Group

Mahindra Win Top Awards for Auto & 2 Wheeler from Automotive Media

Mahindra & Mahindra Ltd. (M&M), one of India's leading auto companies, welcomed the New Year with a kitty full of awards and accolades.

The stylish Mahindra XYLO, India's first 'Sedan Plus' vehicle scored a hatrick as it received no less than three awards from the automotive media. These include MUV of the Year from the NDTV Profit Car and Bike Awards, UV of the Year from the CNBC TV 18 Overdrive Awards and MPV of the Year from the Zigwheels Car and Bike Awards.

The recently launched Mahindra Duro Power Scooter was declared the Scooter of the Year by NDTV Profit Car and Bike Awards.

M&M also received the Auto Bild India Golden Steering Wheel for Technology of the Year for its path-breaking FuelSmart system with Micro Hybrid technology. This technological innovation developed by the Mahindra Research & Development team with the support of M/S BOSCH, is not only environment friendly but also fuel efficient and very affordable.

"We are absolutely delighted to receive these awards from some of the most revered publications in the automotive media. Both the Mahindra XYLO and the Mahindra Duro have proved themselves within a few months of their launch and these awards are a clear validation of their success. This sweeping victory across products is also testimony to the Mahindra Group's focus on customer-centricity and technology which are key elements that go into development of every product," said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

The NDTV Profit Car and Bike Awards, the CNBC TV 18 Overdrive Awards and the Zigwheels Car and Bike Awards are some of the most prestigious awards in the Indian automotive firmament. Research conducted by a third party is the basis of winner's selection. Various parameters are taken into consideration at the time of selection by an eminent panel comprising industry stalwarts from the sector and allied industries, as well as media who have been tracking the sector for a while.

Courtesy: The Mahindra Group

Mahindra Bolero Gets Highest Rank in SUV/MPV Car Segment

The Mahindra Bolero, India's leading SUV brand, has been ranked the highest in total customer satisfaction in the SUV / MPV category in the 2009 four-wheeler Total Customer Satisfaction (TCS) study conducted by TNS Automotive, the specialist division of TNS Global. The Mahindra Bolero has been graded against brands like the Toyota Innova, the Chevrolet Tavera, the Tata Sumo and the Tata Safari. The Bolero has achieved a TRIM Index score of 96, as against the automotive industry average of 91.

This study is based on a comprehensive survey undertaken among more than 8100 owners of major car models sold in the country and covers over 54 models. Criteria for the award included sales satisfaction, product quality, vehicle performance and design, after sales service, brand image and cost-of ownership. The TCS index score provides a measure of satisfaction and loyalty that a given model enjoys with its customers.

Customer centricity is one of the main pillars of the Mahindra Group and we are delighted to be recognized in this sphere. It is heartening to note that our efforts have borne fruit. We are very thankful to all our Bolero customers for their relentless support which has resulted in this honour", said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

The Bolero has evolved significantly since its launch in 2001, yet has retained its core DNA of 'tough and rugged'. Over the years, it has incorporated a host of features and aesthetics which match the evolving lifestyle aspirations of Indian consumers.

In 2007, M&M launched the New Bolero which offered a bold new style, greater comfort and conveniences. In September 2008, Mahindra introduced the most powerful Bolero yet - the Bolero VLX powered by CRDe technology. October 2008 saw the launch of the Bolero SLX with Micro-Hybrid technology which ensures better fuel efficiency by reducing wastage. This launch was a part of Mahindra’s environment friendly, sustainable mobility solutions initiative.

2009 Four-Wheeler TCS Study: The TCS study was conducted from August through November 2009 across 28 centers: Agra, Ahmedabad, Bangalore, Bhopal, Bhubaneshwar, Calicut, Chandigarh, Chennai, Cochin, Coimbatore, Dehradun, Delhi (NCR), Hyderabad, Indore, Jaipur, Jalandhar, Kolkata, Lucknow, Ludhiana, Mumbai, Patna, Pune, Raipur, Ranchi, Surat, Trivandrum, Vadodara and Vijaywada.

Courtesy: The Mahindra Group

Mahindra Renault Logan Play Launched in India

Mahindra Renault Pvt. Ltd launched the Logan Play, a stylish new variant with a sporty and adventurous look. The Logan Play is available in both petrol (1.4 GLX) and diesel (1.5 DLX) options, priced at Rs. 553,231/- and Rs. 685,916 /- respectively (ex-showroom Ahmedabad).


Special Festive Offer: Mahindra Renault also presents an exciting consumer offer for this festive season, wherein every potential buyer is a guaranteed winner. All one has to do is test drive the Logan to avail of exciting gifts such as 0.99% or 6.99 % interest on a loan or even an I-pod. All entries are eligible for a lucky draw which will see select winners receive an LCD TV, while two grand prize winners will get a free Logan Play.

The new Logan Play will be available at 35 Mahindra Renault dealerships across India in phase 1 of the launch, followed by presence in all 146 Dealerships.

"With its striking exterior, the new Logan Play adds a whole new dimension of fun and adventure to the Logan's existing value proposition of space, fuel efficiency and economy. This new variant reinforces the Mahindra Renault JV's commitment to the Indian market and presents auto enthusiasts across the country with an exciting option for the festive season," said Mr. Vijay Nakra, Sr. General Manager – Sales, West Zone.

The new Logan Play adds oodles of panache to one of India's best performing cars. Available in two colour options – Black and White, the Logan Play sports stylish body graphics and a choice of either red or silver alloy wheels. Body coloured parking sensors and outer door handles, a chrome muffler cutter and chrome front grille complete the picture.

The car's arresting exterior is complemented by a plush interior with seats and floor mats in Black and Red trim, a chrome finished gear knob, music system and centre fascia and end rack in carbon fibre finish

The Logan has received a tremendous response since its launch and has been clocking steady sales numbers each month. It has also received several prestigious industry accolades since its launch.

These include the 'Car of the Year 2007' by HT Cars & Bikes, a supplement of the Hindustan Times, the Business Standard Motoring Jury Award 2008 and the NDTV Car India & Bike India ‘Midsize Car of the Year' Award. The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked the Logan as the ‘Best Entry Midsize Car in Initial Quality', which is the ultimate measure in quality.

Source: Mahindra & Mahindra Ltd.

Mahindra Renault Launched Stylish & Sporty New Logn Play

Mahindra Renault Pvt. Ltd launched the Logan Play, a stylish new variant with a sporty and adventurous look. The Logan Play is available in both petrol (1.4 GLX) and diesel (1.5 DLX) options, priced at Rs. 553,231 /- and Rs. 685,916 /- respectively (ex-showroom Ahmedabad).

Special Festive Offer: Mahindra Renault also presents an exciting consumer offer for this festive season, wherein every potential buyer is a guaranteed winner. All one has to do is test drive the Logan to avail of exciting gifts such as 0.99% or 6.99 % interest on a loan or even an I-pod. All entries are eligible for a lucky draw which will see select winners receive an LCD TV, while two grand prize winners will get a free Logan Play.

The new Logan Play will be available at 35 Mahindra Renault dealerships across India in phase 1 of the launch, followed by presence in all 146 Dealerships.

"With its striking exterior, the new Logan Play adds a whole new dimension of fun and adventure to the Logan's existing value proposition of space, fuel efficiency and economy. This new variant reinforces the Mahindra Renault JV's commitment to the Indian market and presents auto enthusiasts across the country with an exciting option for the festive season," said Mr. Vijay Nakra, Sr. General Manager – Sales, West Zone.

The new Logan Play adds oodles of panache to one of India's best performing cars. Available in two colour options – Black and White, the Logan Play sports stylish body graphics and a choice of either red or silver alloy wheels. Body coloured parking sensors and outer door handles, a chrome muffler cutter and chrome front grille complete the picture.

The car's arresting exterior is complemented by a plush interior with seats and floor mats in Black and Red trim, a chrome finished gear knob, music system and centre fascia and end rack in carbon fibre finish

The Logan has received a tremendous response since its launch and has been clocking steady sales numbers each month. It has also received several prestigious industry accolades since its launch.

These include the 'Car of the Year 2007' by HT Cars & Bikes, a supplement of the Hindustan Times, the Business Standard Motoring Jury Award 2008 and the NDTV Car India & Bike India 'Midsize Car of the Year' Award. The J.D. Power Asia Pacific 2007 India Initial Quality Study ranked the Logan as the 'Best Entry Midsize Car in Initial Quality', which is the ultimate measure in quality.

Courtesy: Mahindra & Mahindra Ltd

Kinetic SYM Flyte 125cc Scooter Launched in India by Mahindra

Mahindra has introduced the Kinetic Flyte across India. The introduction of the Kinetic Flyte marks the beginning of Mahindra's two-wheeler foray. Kinetic Flyte is a 125cc automatic scooter with features like front fuelling, the largest storage space in its class and four-in-one anti-theft key and telescopic suspension that ensures a smooth ride. Kinetic Flyte will be available at the company's 238 dealerships in tier II and III cities.

"We use the design and engineering services of all our affiliates, including the Italy-based Engines Engineering, in all our product development work to give technologically superior products to our consumers," Anoop Mathur, Mahindra’s two-wheeler business president said.

Kinetic Flyte is priced at Rs. 43,000/- Mumbai and gives mileage a mileage of 45kmpl. Kinetic Flyte vs Honda Activa is a easy choice. But still we have to think now more to choose between Kinetic Flyte vs Honda Activa in comparision. Kinetic Flyte Features & Specifications are given below:

Kinetic Flyte Features:

Kinetic Flyte brings new technology and several breakthrough convenience features to this segment.

* Globally contemporary design with sleek and smart style
* Internationally benchmarked quality levels with flawless fit & finish
* Zippy ride with a 125cc 4 stroke 8 bhp engine1 and a top speed of 80 kmph
* A highly refined and smooth engine, vibration-free at all speeds, thanks to the impressive NVH reduction achievements of the SYM R&D laboratory
* Secondary Air Injection system for trouble-free start, improved engine smoothness and lowered polluting emissions
* Quick n easy front fueling system with a pop-up fuel lid (not underseat, so do not have to alight from the scooter for fueling)
* Huge and brightly lit 2 level, 22 liters underseat storage2
* 4-in-1 anti-theft magnetic key that starts the engine, operates the fuel lock, handle lock and prevents theft
* Front telescopic suspension3
* 9 AH4 efficient and maintenance-free battery for instant start
* 130mm drum brakes5
* 3.5" zapper pattern tyres6
* Conveniently located (front) mobile chargepoint
* 1260mm wheelbase7 for extra stability
* 3-D effect instrument panel with easy to read analog counters (speedometer, odometer and fuel gauge)
* Perfect ergonomics with a wide and comfortable seat
* Unique body colored crash-resistant mirrors that will fold on impact
* Comprehensive 2 year warranty
* Superficially located air-filter for easy servicing

Kinetic Flyte Specifications:

Kinetic Flyte Photos:

Mahindra Scorpio Getaway Lifestyle SUV Launched in India

Bhaichung Bhutia, India's football captain, received the Mahindra Scorpio Getaway Lifestyle – a customized concept of the Mahindra Scorpio Getaway, from senior Mahindra officials in a special ceremony held in the city.

"We are thrilled to customize the Scorpio Getaway Lifestyle concept for Bhaichung which, for him, represents the fulfillment of a long cherished childhood dream. With its sporty, stylish looks and go anywhere capability, the Scorpio Getaway Lifestyle is the perfect offroad vehicle for those who seek thrill and adventure. A high degree of customisation also makes it the ideal choice for Bhaichung to make a personalised style statement," said Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

"My love affair with offroad vehicles began with Mahindra. I grew up in the hills of Sikkim and one of my fondest childhood memories is of my father and me going for long drives through tea plantations and rugged terrain in a Mahindra. Ever since then I have always dreamt of owning an offroad vehicle that would be suitable for both the city as well as the hills. Life has now come full circle and I am absolutely delighted to receive my very own, personalised Scorpio Getaway Lifestyle concept from Mahindra which will help me relive the days of my youth," said Indian skipper, Bhaichung Bhutia.

A recipient of the prestigious Padma Shri and Arjuna Awards, Bhaichung Bhutia is already a legendary figure in Indian football and captain of the national team. In 1999, he was voted Asian (AFC) Player of the Month and also received the Sikkim State Award for his contribution to the sport.

The Mahindra Scorpio Getaway Lifestyle concept is built on the Mahindra Scorpio Getaway platform which is available in both 2WD and 4WD variants and is powered by the technologically advanced 115 hp CRDe engine. It is also BS-III compliant. Customised body paint, along with styled wheel arches and auxiliary lamps give the Mahindra Scorpio Lifestyle a sporty stance. This is further enhanced by a motorised sunroof and stainless steel guards for the front, rear and sides of the vehicle. The cargo bay with a motorised cover comes in handy on long camping trips as it provides ample storage space and also protects cargo in case of rain.

The vehicle's imposing exterior is aptly complemented by plush, custom painted interiors with custom stitched leather upholstery. Additional features include an MP3 music system with speakers, an iPod docking station and a reverse camera with sensors.

Mahindra Scorpio Getaway Estimated Price is around Rs. 899,000

Mahindra Scorpio Getaway Exterior & Interior Photos:

Source: Mahindra Group