New Peugeot 508 RXH with AWD Diesel-Electric Hybrid

Only a week after we brought you spy shots of Peugeot’s high-riding 508 SW, and the French carmaker released the first official photos of the production model that will carry the RXH moniker, ahead of its world premiere at the Frankfurt International Motor Show in September of 2011.

The new nameplate isn’t the only thing that differentiates Peugeot’s new crossover from the rest of the brand’s Outdoor models as the 508 RXH comes with all-wheel drive, courtesy of the Hybrid4 diesel-electric hybrid drivetrain.

It is the same hybrid setup found on the 3008 Hybrid4 featuring a 2.0-liter turbo diesel engine with 163HP turbo that drives the front wheels and a 37HP electric motor driving the rear wheels for a combined maximum output of 200-horses and 450Nm (331.9 lb-ft).

Aside from offering a four-wheel drive mode, the hybrid setup also allows the 508 RXH to run on pure electric mode with zero emissions. Peugeot says the high-riding estate model returns a combined fuel economy of 4.2 lt/100km (55.9mpg US or 67.2 mpg UK) with emissions of 109 g/km of CO2. More details on fuel consumption and performance specs will be released closer to the Frankfurt Show.

Peugeot did not say when or if it will offer more powertrain choices for the RXH.

The 508 RXH is based on the estate version of Peugeot’s mid-size model, which was presented last year and is also available as a four-door sedan.

In a similar fashion to Audi’s A4 Allroad quattro model, the 508 RXH rides on a jacked-up suspension, and also comes with distinct styling features including a new front bumper with vertical LED lights on either side, chrome roof rails, bigger 18-inch wheels and wheelarch extensions and sill mouldings to give it something of an off-road look.

Other standard features include an Open & Go system, electric front seats, head up display, panoramic glass roof, dark-tinted side windows, latest generation audio and satellite navigation unit.

The 508 RXH will go on sale across Europe in spring of 2012.

PHOTO GALLERY

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Peugeot Announces Special Edition RCZ Asphalt

Peugeot has opened the order books for a new limited edition version of its funky looking RCZ sports coupe. The United Kingdom will receive only 75 right-hand drive examples of the RCZ ‘Asphalt’ with pricing set at £29,995 (equal to US$47,840 and €33,540) a piece.
The Asphalt is based on the top-of-the-range GT trim featuring a 1.6-liter turbocharged four-cylinder engine with 200-horses.
The bespoke model is distinguished by the http://www.blogger.com/img/blank.gifexclusive Matt exterior Telluric grey paintwork with black roof, Asphalt’ badging, 19-inch Solstice black alloy wheels, complemented with matching black brake callipers.
Inside, Peugeot added ‘Asphalt’ branded and stitched Nappa leather trim, an Alcantara / leather steering wheel and gear stick, plus bespoke ‘Asphalt’ sill covers and floor mats.
On top of the standard equipment featured on the GT model, the Asphalt gains front and rear parking aid, auto lighting (with approach and follow me home modes), Peugeot Connect Media Navigation and an upgraded JBL sound system.

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Peugeot Creates For The 408 Sedan Interactive Print Ad with an Inflatable Mini Airbag

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.
Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.
Once the reader reaches the page with Peugeot’s advertisement, he is asked to “Hit this spot hard to find out why the new Peugeot 408 provides a lot more safety”. By doing so the mini airbag inflates and opens up a dual page advertisement.
The agency said it cooperated with the magazine to create a special cardboard package to keep the ad from being triggered accidentally. Watch the interactive print ad in action in the video bellow.
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VIDEO

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Peugeot 308 2011

At next month's Geneva Motor Show, Peugeot will unveil its refreshed 308 range that enters the 2011 model year with some subtle styling changes, revised powertrains and the introduction of a fuel efficient micro-hybrid e-HDi variant with CO2 emissions under 100g/km.

All three body styles of the Ford Focus-rivaling 308, including the hatchback, CC coupe-convertible and the SW station wagon, have been given a new face that subtly incorporates the latest stylistic codes of the Peugeot brand.
This translates to a less smiley and more compact sized front grille, reshaped LED headlamps and running lights, a new hood design and a re-sculptured front bumper. The fresh alloy wheel designs, new brand logos and some trim changes on certain models complete the exterior makeover.
Interior revisions come in the form of new available colors and materials for the seats and dashboard trim.
Without getting into any specific details, Peugeot said it has reduced the overall weight by an average of 25kg or 55 pounds across the range. Other improvements include the fitment of 16-inch wheels on ultra low rolling resistance tires on certain models, and the optimization of all available diesel and petrol engine options.
From the summer of 2011, Peugeot will also add a new micro-hybrid e-HDi variant that combines a stop-start system and a smart alternator able to recover energy during braking, with a 1.6-liter HDi FAP 112HP Euro 5 diesel engine, hooked up to either a six-speed manual gearbox or a six-speed electronically controlled manual gearbox (EGC). According to the French automaker, the 308 micro-hybrid e-HDi model reduces CO2 emissions to 98 g/km.
The new Peugeot 308 will go on sale across Europe shortly after its world premiere at the 2011 Geneva Motor Show.
 
 photos

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