Nuevas aplicaciones de Audi para los amantes de los deportes del motor

The 2011 version of the "Audi Sport" App for both the iPhone and iPod Touch is available as an update to download for free from the App Store in time for the Audi R18 TDI prototype’s race debut in the Intercontinental Le Mans Cup (ILMC) at Spa this weekend. The App gives journalists and fans the opportunity to be permanently up-to-date even when they are travelling.

In 2010 race reports, results, photos, sound bites and videos were already standard content for the Audi Sport App, which can now claim more than 40,000 downloads. The latest version is not only adapted to suit the brand’s new motorsport look. It also offers numerous new functions and features such as an expanded“Live Ticker”that actually shows which driver is at the wheel during endurance races, 360 degree images of the race cars, interactive introductions to the race tracks and wallpapers. Accredited media representatives can take part in the popular Audi DTM sweepstakes when on the move, view media appointments and order TV footage. The App was also adapted to the iPhone’s retina display.


Audi is also a step ahead of the competition on the popular iPad: a digital "Audi Express" iPad edition, which reviews the race weekend and also delivers a look behind the scenes of Audi’s multifaceted motorsport program, is published after every DTM and Intercontinental Le Mans Cup (ILMC) race. The "Audi Express" displays media information released by Audi Communications Motorsport in multimedia format and should supply journalists with stimulus for their own reports. The digital "Audi Express", which is published every Tuesday after a race, is also available to download for free for all motorsport fans.

Like the race cars, both Apps are developed throughout the season and new features made available for users in the form of updates via the App Store.

The direct link to both Apps in the App Store:

Audi Sport (iPhone/iPod Touch)
http://itunes.apple.com/de/app/audi-sport/id368185612?mt=8

Audi Express (iPad)
http://itunes.apple.com/de/app/audi-express/id418358501?mt=8

| Audi

La aplicación del Rolls-Royce Phantom, ahora disponible en la App Store

Rolls-Royce Motor Cars today announced the Rolls-Royce Phantom App is now available on the App Store. The Rolls-Royce Phantom App for iPad, iPhone and iPod touch allows clients and Rolls-Royce enthusiasts to create highly bespoke virtual models, including the ability to apply unique colour and interior trim combinations. The Rolls-Royce Phantom App also features an image gallery showcasing bespoke features such as seat piping, veneer inserts, humidor and picnic sets.

Rolls-Royce prides itself on a palette of 44,000 colours for Phantom and the app lets users create the most esoteric and individual of exterior finishes. The Bespoke Colour Match feature allows limitless and unique single and two-tone paint designs. Using an iPad, iPhone or iPod touch camera, users could capture - for example - the colour of a favourite lipstick or luggage then apply it directly to the exterior of their virtual Phantom.



Nearly all Phantom buyers demand some bespoke elements for their cars and the Rolls-Royce Phantom App showcases many popular options. One example is starlight headliner, a feature where hundreds of illuminated optical fibres are woven into the roof lining of the chosen Phantom model. Users can experience this interior ambiance interactively, thanks to the app’s ability to turn up or down the degree of illumination.

The Rolls-Royce Phantom App features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to configure Phantom, Phantom Coupé and Phantom Drophead Coupé and follows the launch of the Rolls-Royce Ghost App in March last year.

Rolls-Royce Phantom and Rolls-Royce Ghost Apps are available free of charge from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore

| Rolls-Royce