Record sales for Rolls-Royce

Rolls-Royce Motor Cars announced today that the company has enjoyed a record half-year in 2011, with sales increasing by 64 per cent worldwide compared with the same period in 2010. 1592 motor cars were delivered to customers in the first six months, the best start to a year since the company was launched in 2003.

Sales growth was seen in all regions, with a particularly strong performance in Asia Pacific, up by over 170 per cent, the Middle East, up by over 40 per cent and the United States, up by a similar amount. In Europe, strong performance was seen in Germany, with sales up by nearly 60 per cent. There was sustained demand for both Phantom and Ghost models, with around 80 per cent of Ghost customers new to Rolls-Royce.


Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars, said, “This is an excellent half-year result and demonstrates the confidence that our customers have in our company and our products. The first six months of the year have also seen Rolls-Royce celebrate our unique heritage, with the centenary of the Spirit of Ecstasy, and demonstrate our innovation, with the Phantom Experimental Electric, 102EX. Rolls-Royce Motor Cars continues to operate as the world’s foremost ultra luxury car manufacturer.”

2011 marks the centenary of the Spirit of Ecstasy, perhaps the most enduring and emotive icon in the automobile industry. For 100 years, the Flying Lady has represented the utmost in luxury, refinement and effortless motoring enjoyment. To celebrate this historic occasion, Rolls-Royce has created the Phantom Spirit of Ecstasy Centenary Collection. Limited to just 100 special cars, each Centenary Collection car will be delivered with a core of highly detailed Bespoke features. The centenary is also being marked with a number of unique events, the next being ‘100 Motor Cars for 100 Years’. On Friday 15 July 2011, 100 Rolls-Royce motor cars from 1911 to the present will gather at the home of Rolls-Royce, at Goodwood in West Sussex, for a day of celebrations, concluding with an historic parade lap of Goodwood Motor Circuit.

Unveiled at the Geneva International Motorshow in March 2011, 102EX, also known as the Phantom Experimental Electric, is the world’s first battery electric vehicle in the ultra-luxury segment. Designed and built to test customers’ reaction to an established alternative drive technology, 102EX is part of a wider investigation into future drive-train development for Rolls-Royce motor cars. Phantom Experimental Electric is a working test bed and will allow Rolls-Royce to gather feedback from owners, dealers, media representatives and other stakeholders from across the world during a global tour.

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Programa de coches de segunda mano de Rolls-Royce

Rolls-Royce Motor Cars has announced the latest details for its approved programme for pre-owned cars. Rolls-Royce Provenance offers unrivalled peace of mind with its industry-leading programme which includes fully inclusive servicing.

Each car has to meet exacting criteria set by Rolls-Royce Motor Cars. Factory-trained technicians conduct a painstaking inspection procedure, including a full road test, to ensure that every Provenance car reaches the highest standards prior to delivery. Cars must have been maintained in strict adherence to Rolls-Royce servicing requirements to be considered and are only sold through the international network of authorised Rolls-Royce Motor Cars dealers.


When buying a Rolls-Royce Provenance motor car, customers are protecting their investment. As well as successfully completing a rigorous pre-delivery inspection and preparation, each Provenance Rolls-Royce offers the reassurance of an independently obtained vehicle history and unlimited mileage verification, together with a minimum 24 month warranty, fully inclusive servicing and 24-hour roadside assistance.

Jolyon Nash, Director, Sales & Marketing, Rolls-Royce Motor Cars said, “We are delighted to announce the latest details for Rolls-Royce Provenance. Our customers expect the very best motor cars in the world and we are pleased to be able to offer the same support and peace of mind for approved pre-owned cars that we offer for new vehicles.”

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La aplicación del Rolls-Royce Phantom, ahora disponible en la App Store

Rolls-Royce Motor Cars today announced the Rolls-Royce Phantom App is now available on the App Store. The Rolls-Royce Phantom App for iPad, iPhone and iPod touch allows clients and Rolls-Royce enthusiasts to create highly bespoke virtual models, including the ability to apply unique colour and interior trim combinations. The Rolls-Royce Phantom App also features an image gallery showcasing bespoke features such as seat piping, veneer inserts, humidor and picnic sets.

Rolls-Royce prides itself on a palette of 44,000 colours for Phantom and the app lets users create the most esoteric and individual of exterior finishes. The Bespoke Colour Match feature allows limitless and unique single and two-tone paint designs. Using an iPad, iPhone or iPod touch camera, users could capture - for example - the colour of a favourite lipstick or luggage then apply it directly to the exterior of their virtual Phantom.



Nearly all Phantom buyers demand some bespoke elements for their cars and the Rolls-Royce Phantom App showcases many popular options. One example is starlight headliner, a feature where hundreds of illuminated optical fibres are woven into the roof lining of the chosen Phantom model. Users can experience this interior ambiance interactively, thanks to the app’s ability to turn up or down the degree of illumination.

The Rolls-Royce Phantom App features 360-degree exterior views and three interior angles from the front, side and rear seat. It can be used to configure Phantom, Phantom Coupé and Phantom Drophead Coupé and follows the launch of the Rolls-Royce Ghost App in March last year.

Rolls-Royce Phantom and Rolls-Royce Ghost Apps are available free of charge from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore

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